Christiano Abrahao
HELLO THERE
Senior Creative Director/ Brand Builder | 2x Grand Prix Winner
I'm an award-winning Senior Creative Director based in NYC. I work mostly on a project basis with technology brands envisioning global and US platforms – creating engaging films and content for various mediums. My experience includes brands such as Microsoft, Google, Apple, Adobe, Samsung, Meta, Airbnb, Instagram, YouTube, Netflix, and more. Throughout my career, I led and mentored teams of various sizes, holding extensive management experience. I collaborated with very talented individuals at renowned places, including 72andSunny LA, TBWA/MAL, Wieden+Kennedy Amsterdam, Google Creative Lab, VICE, B-Reel, BBH, McCann NY, @Radical Media, Airbnb, Meta, to name a few. My work has been recognized by major awards and has garnered hundreds of millions of spontaneous views, including one of the most viewed pieces on VICE. Lately, our project ADLaM for Microsoft was ranked Ad Age’s #1 campaign of Cannes 2023. I am available for projects and open to the right full-time opportunity. Feel free to say hi.
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Pernod Ricard/ Wyborowa
WODKA WARS
Unbranded documentary at W+K Amsterdam
Wyborowa is the most traditional Polish vodka and wanted to reinforce its authenticity by claiming for Poland the title of vodka's birthplace. We teamed up with VICE TV and the Palme d'Or winning production team of Fahrenheit 9/11 to produce a documentary as we investigated the subject. The full piece can be watched at VICE.
K-Swiss/Palladium
UNEVEN TERRAIN
Brand relaunch and content series at VICE
At VICE, I won the business of Palladium Boots; an old French brand K-Swiss had acquired. We relaunched Palladium from scratch as this uniform of the modern day explorer, standing for unusual travel destinations and urban explorations. A small documentary crew would go to places, and the captured material would then be spread through multiple channels. For the launch, we visited Centralia, a city that has been on fire for 45 years, found some interesting ruins in New York and went around the country looking for abandoned missile silos. We aired a show at VICE TV called Uneven Terrain, and many other stories followed with hosts such as Johnny Knoxville, Odette Annable, and Pharrell Williams to name a few.
Gagosian Gallery
GAGOSIAN APP
At Radical Media
In the early days of the iPad, I worked with the team at Radical trying to figure out a way to turn the gallery into an interactive experience. It was an exciting challenge to use design to tell the story of these amazing art pieces. The project was a mix of designing, curating and organizing content.
Motherboard
OSCAR NIEMEYER
Video stories at VICE
While flying cars aren’t exactly a reality yet, we can thank Oscar Niemeyer for creating buildings that bring the future that much closer. He had quite a story to tell, considering he was 101 years old and one of the most renowned architects of the past century and all. I met him at his office. Yes, he was still going to work at 101. Watch full piece at VICE.
VICE Meets
COFFIN JOE
Video stories at VICE
I sat down for a long chat with Brazil's reigning cult filmmaker José Mojica Marins, aka Coffin Joe. Marins usually appears in public as Coffin Joe, were able to persuade him to shed his customary garb and discuss his work over a few drinks at his local bar. Watch full piece at VICE.
The VICE Guide to Sex
WATERMELON WOMAN
Video stories at VICE
We went to Rio de Janeiro to meet Andressa Soares. At the time, she was a sensation in the country. Her ability was to shake her ‘booty’ at various speeds in front of a crowd. We spent a day with her to see how she took care of her (what she called herself) bread earner. For many years this was ranked as the most viewed video on VICE. Watch full piece here.
PBI and Google Maps
POLAR BEAR CAPITAL
Content piece at B-Reel
Still working with Google Maps, we partnered with Polar Bears International to help them bringing awareness to their efforts. PBI’s ongoing mission is to conserve polar bears and the sea ice they depend on. One of their activities involves live webcasts streamed from the tundra during the annual polar bear migration in Churchill. To support the webcast, we went with Google to Churchill and created an interactive experience where people can take a tour at the tundra. We also created a video piece giving an overview of what’s happening over there. You can take a tour here.
