I joined 72andSunny to help creating this fantastic world of Adobe Premiere. After a few twists and turns we changed direction and rebuilt this spot on post. A very crafty and detail orientated job that resulted on this fun film. The hard work paid off at the end.

At B-Reel I worked on the second phase of the "Hello World" campaign we created at Google Creative Lab. I helped them to find a voice and a direction for the Treks platform they had just launched. The platform expanded the concept of armchair travel and highlighted Google's efforts to map the most remote and stunning places on earth. I also got to work in many different stories. Click to launch Google Treks.

I went to Media Arts Lab to help lead a pitch for the Apple Music business. We worked on a new vision for the global brand and also presented a way Apple Music could empower and be empowered by Apple products. While this Apple Music + Apple Watch 3 commercial expresses the freedom this combo provides, the new Apple Music identity builds on Apple’s visual property to display its unique music content.

At VICE, I won the business of Palladium Boots; an old French brand K-Swiss had acquired. We relaunched Palladium from scratch as this uniform of the modern day explorer, standing for unusual travel destinations and urban explorations. A small documentary crew would go to places, and the captured material would then be spread through multiple channels. For the launch, we visited Centralia, a city that has been on fire for 45 years, found some interesting ruins in New York and went around the country looking for abandoned missile silos. We aired a show at VICE TV called Uneven Terrain, and many other stories followed with hosts such as Johnny Knoxville, Odette Annable, and Pharrell Williams to name a few.

I worked on this campaign with the Google team at 72andSunny. Where most people use Google Search in their mobile browsers, the Google App offers various features beyond search that can make our lives much easier and it's available on other operating systems besides Android. The campaign consists of everyday situations where the App could have been of great help.

In the early days of the iPad, I worked with the team at Radical trying to figure out a way to turn the gallery into an interactive experience. It was an exciting challenge to use design to tell the story of these amazing art pieces. The project was a mix of designing, curating and organizing content.

We flew to Rio to meet Andressa Soares. The biggest butt of Brazil. The ability to shift her oversized bottom in up to six different speeds made her the new sensation of the country. We spent a day with her to see how she takes care of her 117 cm diameter bread earner. For many years this was ranked as the most viewed video on VICE. Watch full piece here.

While flying cars aren’t exactly a reality yet, we can thank Oscar Niemeyer for creating buildings that bring the future that much closer. He had quite a story to tell, considering he was 101 years old and one of the most renowned architects of the past century and all. I met him at his office. Yes, he was still going to work at 101. Watch full piece at VICE.

I sat down for a long chat with Brazil's reigning cult filmmaker José Mojica Marins, aka Coffin Joe. Marins usually appears in public as Coffin Joe, were able to persuade him to shed his customary garb and discuss his work over a few drinks at his local bar. Watch full piece at VICE.

The Vice Guide to Sex is a collection of tasteful documentaries on all the rude, rough, insane and occasionally very gross things people around the world do. Oscar Maroni is the publisher of Brazilian Hustler and Penthouse, the producer of Brazil's top ultimate fighting show; and the owner of Sao Paulo's most luxurious brothel: Bahamas night club. He has been involved in numerous political scandals, and his name hasn't left the Brazilian headlines for years. Maroni also claims to have bedded many of today's Brazilian celebrities, contributing to an overall headcount of over 2500 girls. Watch full piece at VICE.

Still working with Google Maps, we partnered with Polar Bears International to help them bringing awareness to their efforts. PBI’s ongoing mission is to conserve polar bears and the sea ice they depend on. One of their activities involves live webcasts streamed from the tundra during the annual polar bear migration in Churchill. To support the webcast, we went with Google to Churchill and created an interactive experience where people can take a tour at the tundra. We also created a video piece giving an overview of what’s happening over there. You can take a tour here.

I worked with Marcelo Pena Costa creating this video for the Grammy-nominated band Alagoas. The video presents an intense love story unfolding on the razor edges between anxiety and harmony, happiness and doubt. It was shot in Greenpoint, choreographed by Adam Dyer, and executed by dancers Chris Rehmann and Morgan Van Gemert.