I'm an award-winning Senior Creative Director based in NYC. I work mostly on a project basis with technology brands envisioning global and US platforms – creating engaging films and content for various mediums. My experience includes brands such as Microsoft, Google, Apple, Adobe, Samsung, Meta, Airbnb, Instagram, YouTube, Netflix, and more. Throughout my career, I led and mentored teams of various sizes, holding extensive management experience. I collaborated with very talented individuals at renowned places, including 72andSunny LA, TBWA/MAL, Wieden+Kennedy Amsterdam, Google Creative Lab, VICE, B-Reel, BBH, McCann NY, @Radical Media, Airbnb, Meta, to name a few. My work has been recognized by major awards and has garnered hundreds of millions of spontaneous views, including one of the most viewed pieces on VICE. Lately, our project ADLaM for Microsoft was ranked Ad Age’s #1 campaign of Cannes 2023. I am available for projects and open to the right full-time opportunity. Feel free to say hi.

I joined 72andSunny to help creating this fantastic world of Adobe Premiere. After a few twists and turns we changed direction and rebuilt this spot on post. A very crafty and detail orientated job that resulted on this fun film. The hard work paid off at the end.

I had the opportunity to co-lead a pitch at Media Arts Lab for the Apple Music's business. At that time, Apple had 800 million subscribers, who were one click away from its music streaming trial. The goal was to double their subscriptions to compete with Spotify. However, new users found Apple Music confusing as it was housed within the iTunes App. To address this, Apple evolved the App, and its music note icon became the symbol of its music streaming service. We then created a global design system to expand the icon's meaning and showcase the wide range of content available on Apple Music. We collaborated with 72 musicians from different genres and styles to create bespoke artworks incorporating the iconic note at the center of each story. The goal was to give users a taste of what lay behind the icon and highlight the 45 million songs, playlists, videos, podcasts, and more available on the platform.